9/3/2023 0 Comments Cool wordmark logos![]() ![]() The Kool-aid mascot, ‘Kool-Aid Man’ was a large glass pitcher filled with red-colored kool-aid and had a catchphrase saying, “Oh Yeah!” while breaking through a wall. Let’s look at another very famous mascot:īeing one of the cool kids at school you definitely ought to recognize this guy. It is no doubt that people remember mascots and that they stand out from the crowd however, it is a demanding task to manage a mascot logo as you’re not only responsible of the logo but also the mascot meaning you’re handling two things at once where one is depending on the other. It also adds personality and intrigue into the brand, haven’t you ever wondered, “who’s the red haired girl on the Wendy’s logo?” or “ who’s the man on the KFC logo?“ Mascot logos have the power to be ’embedded’ in people’s mind as they are usually very distinct The mascot logo, in my opinion, is perhaps the strongest logo when it comes to being memorable. ![]() You can easily print them on stationery and/or marketing materials without adding any extra cost You want more flexibility with your logo. A type logo is much more manageable than other logo types.Thus, having a typographic logo will make people know who you are without putting in much effort When you first open up your brand it would be far difficult for your audience to remember you as you have not yet developed a strong brand identity. You’re a startup and are trying to ‘put your name out there’.If your brand name is very long it might not appeal to the audience as it would be harder to remember and would look too cluttered ![]() The name of your brand is not too long.This is because since wordmark logos only use text and incorporate the name of the company it will look very plain and simple if the company name is not unique Your business name is distinct and unique.This could mean using a bold, ‘heavy’, slab-serif font to give your design a more strong and secure look or using a light, script font to give it a more ‘soft’ look Wordmark logos have the ability of incorporating psychological cues into text very clearly which can give a much more stronger sense of brand image.In a wordmark logo to achieve uniqueness the context of the brand is considered and typography is done accordingly.The wordmark logo is made purely from text meaning it includes all the elements of typography and typography has a handful of elements that can be played around with in order to make your logo stand out.Firstly, it depends solely on your company’s name which means if the name of your company is unique so is your logo.The above two logos are both wordmark logos but are very different from each other and unique in their own way. It is a text-only logo that displays the company name.īelow are two very good examples of wordmark logos Google Logo Toys R’ Us Logo Wordmark LogoĪ wordmark or logotype, is a logo that only consists of typography. Now, let’s dive down deeper into the logos and break them down one by one: 1. If you have no idea about the types of logos and how to determine which one will be appropriate to your brand you might wind up making the wrong decisions, costing you a loss in potential and repeat customers (as many people won’t be able to remember your brand).īTW this list isn’t only for business owners but graphic designers as well so they have knowledge on what kind of logo would best suit their clients The 8 Different Types of Logo Designs and Their Usage In order to stand out from the crowd and have a logo that is instantly recognizable it is important to know which one goes accordingly to your brandįor example, if you run a tech company that specializes in smartphones, your logo is supposed to communicate that through attractive visuals. The LA Clippers and LA Lakers logo are very similar If it were that plain and straight forward every brand would have a logo that looks similar to another logo. Well, in reality it’s not that simple and the devil is in the details. You might think that the process of designing a logo for your brand is as simple as making a good looking graphic, adding some eye-catching colors, and putting your brand name and tagline to finish it off. Seriously, you have much better stuff to do, why go through this list when you know exactly what you want and how you want it?Īnd you being wrong can cause your audience to not understand what you are telling them, are you selling them a good or a service, are you a tech company or a fast food company, do you specialize in smartphones or laptops etc. You might think to yourself that you are the person who wants to get the logo done and you may also know how you want it done and don’t feel the need to go through the entire ‘logo design process’. Why Is It Important to Know Which Logo Suits Your Brand? The 8 Different Types of Logo Designs and Their Usage.Why Is It Important to Know Which Logo Suits Your Brand?. ![]()
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